Rylee Coffman

About me

I’m a student at Virginia Tech double majoring in Philosophy, Politics, and Economics (PPE) and Public Relations. As the Vice President of Public Relations for the Panhellenic Executive Board, I’ve gained hands-on experience in strategic communication, media outreach, and brand management. My studies have strengthened my understanding of how ethics, policy, and communication intersect, while my leadership roles have allowed me to put those ideas into practice. I’m passionate about creating meaningful connections through storytelling and developing communication strategies that drive awareness, engagement, and positive impact.

Graphic design

experience & Strengths

Leadership Experience

  • Vice President of Public Relations for the Panhellenic Council of Virginia Tech

Strengths

  • Content creation & design tools: Canva, Adobe Creative Suite, and visual content production for campaigns.

  • Web & technical skills: WordPress management and basic HTML coding.

  • Social media management: content planning, posting, and platform coordination for campaigns.

  • Campaign planning & execution: organizing and managing large-scale recruitment and philanthropy campaigns.

  • Data tracking & reporting: sales KPI tracking, performance analysis, and reporting.

  • Point of sale systems: POS operation and transaction processing.

  • Inventory & operations management: stock tracking, replenishment, and organization.

  • Visual merchandising: planogram execution and in-store product presentation.

  • Vendor sourcing & coordination: supplier communication and order management.

  • Budgeting & cost analysis: tracking expenses and managing bulk order budgets.